The software behind the agency, built in-house.
Most agencies resell the same five tools and charge you for the stitching. We built Tristar Ops ourselves: one system that pulls your real data every night, scores the gaps, and tracks every fix so the monthly report is generated from work that actually happened rather than written from memory.
Because the reporting problem is what ends agency relationships.
A quarter of buyers in this category say they are not sure what they are actually paying for. Industry net promoter score is zero. We lost a client whose trigger was not a ranking drop but a question: what have you done lately. Work had happened. It had not been recorded anywhere a client could see.
That is a software problem disguised as a communication problem. If the work does not get logged as it happens, the monthly report becomes an act of recollection, and recollection is generous to whoever is doing the recalling.
So the platform exists to make the reporting automatic and the work verifiable, not to be a feature list. It is infrastructure, and its main job is removing our ability to be vague.
Three jobs, running nightly.
Pulls your real data
Search Console, Analytics, your Google profile, a crawl of your site, and the AI tools. Every night, automatically, scored against your vertical rather than a generic benchmark.
No manual screenshotsRanks the gaps by impact
Surfaces what is costing you calls and orders the fixes by projected payoff, so the work queue is decided by data rather than by whatever we noticed most recently.
Not picked by vibesLogs every fix
Work lands in a log your monthly report is built from. What was done, when, and what moved afterward. If it is not logged, it does not appear, which is deliberate.
The report writes itselfThe free check is not a different product.
When you run the 60-second check, you are running the same scoring engine that runs our client accounts. Same three surfaces, same scoring, same gap detection. The difference between the free check and a client engagement is not the software, it is that somebody then does the work.
That is also why we can publish a study of 64 businesses that are not our clients. The measurement is automated, so running it on strangers costs us API calls rather than consulting hours.
This is not why you should hire us.
Agencies love talking about their proprietary platform, and mostly it is a dashboard skinned over the same tools everyone else uses. You should be sceptical, including of us.
So here is the honest weighting. The platform does not make the rankings happen. It makes the work visible and stops it being forgotten, which matters a great deal over a year and matters not at all in the first week. If you are choosing an agency, weigh the work and the reporting, not the software behind them.
Client logins exist and are scoped so you see your own account and nothing else. We do not push them hard, because a portal you check twice and abandon is worth less than a report that arrives and makes sense. If you want access, ask and you get it. If you would rather just read the report, that is the default.
Run the same engine on your business.
Free 60-second check across Google, the map pack and the AI tools. The exact system that scores our client accounts. No phone number, no sales call.
Check My Business Free →